Benjamin Rybeck of Brazos Bookstore profiled me for the bookstore’s official website. Here’s a snippet from the article:
This is how Seidlinger and other writers in the Internet want to be perceived: as dedicated enough to the craft to work through Easter, but also dedicated to reminding people they’re dedicated to that craft. Of course, this post comes with twelve likes (so far)—which is enough to demonstrate the shrewdness of Seidlinger’s persona (but not so many likes as come with the average post by Matt Bell, the undisputed master of the hardworking literary persona).
Seidlinger has his own brand recognition though: the liberal use of the metal horns—or, \m/. (He once ran a Facebook contest where he gave away free books to the first people whose comments on his posts received a certain number of \m/s from Seidlinger himself.) “It does have a bit of a branding quality,” Seidlinger says, “but like any brand, if you use something to the point that it’s always there, it loses its appeal.”
Click here for the full article.