“It’s Really Insane, Please Don’t Judge Me”: How Indie Author and Publisher Michael J. Seidlinger Does It All

It’s the week after the annual publishing industry extravaganza Book Expo America, and all I keep hearing from friends in the business is just how terrible of a time it was — how many free drinks they consumed, how much big publishing gets wrong, how the expo itself is behind the times, and a number of other grievances that are all a degree removed from me, since my job is to write about the books, not get caught up in the semantics of how they’re marketed or sold.